New adventure report, ‘A Passport to Adventure’, reveals a 303% rise in interest in an environmentally friendly holidays and a 202% rise in interest in ethical holidays.
11 January 2010: With 2010 now upon us, it’s time to lace up your boots and hit the hills but this year, make sure you make a difference. A new report on adventure travel, published by TUI Travel Adventure Companies, demonstrates that 2010 is the year of responsible travel with a 303% rise in people saying they would be more likely to choose an environmentally friendly holiday and a 202% rise in people interested in ethical holidays. With an impressive portfolio of more than 400 exciting trips around the world, Exodus is the best option for you in 2010.
Based on a YouGov market research poll of more than 2,000 people and tourist office figures, the adventure report shows a rise in adventure travel with 190% of those surveyed more likely to take an adventure holiday and 145% more likely to take a special interest holiday. Helped by the high profile of celebrity campaigns like Comic Relief, responsible tourism is getting the attention it deserves and trends are set to continue in 2010. Exodus, the UK’s leading adventure tour operator, can report positive growth already with almost 10% more passengers booked for 2010 trips compared to 2009. More people are taking walking trips (19% up), cycling trips (20% up). Families are increasingly intrepid with 29% increase in families booking with Exodus in 2010.
In line with these findings, Exodus has created four special departures for 2010 where popular treks including the Inca Trail and Mount Kilimanjaro have been designated special fundraising trips. Whilst all Exodus holidays are designed to benefit the local communities (in 2009, Exodus reported a 100% rise in bookings for their Kilimanjaro climb meaning they gave back £2,000 to the local community), these departures offer a fantastic opportunity to help even more. Exodus will set up a Justgiving sponsorship page for those departing on select trips and add £100 (£50 for Morocco) to the fund. All the money raised will go to the project, so you can travel safe in the knowledge that your trek is directly supporting the local community.
Fundraising departures in 2010 are:
Peru’s Inca Trail – 23 June 2010 from £1,999 per person including flights
Raise funds for the school and outreach programme at the Sacred Valley’s Rainbow Centre
The most famous trek in the Americas, the Inca Trail offers a unique and unrivalled combination of history and spectacular scenery. Winding its way from the powerful Urubamba River, across mountain passes and through cloud forests, the ancient Inca road passes several ruined fortresses before reaching the lost city of Machu Picchu. During the trip you will spend a day at the Rainbow Centre in the Sacred Valley, an outreach project from children, some of whom have special needs.
Kilimanjaro Climb – Rongai Route – 9 July 2010 from £1,499 per person including flights
Help build smokeless stoves and conserve the environment
Follow in the footsteps of 2009’s Comic Relief climbers and raise money for the Exodus Smokeless Stove Project with the same team that took the BBC’s celebrities to the top of Africa’s highest mountain. The Rongai Route approaches Mount Kilimanjaro from the north and retains a sense of untouched wilderness, passing through farmland and forest, past Alpine moorland to the beautiful summit cone and offers stunning views throughout the trip. The trip will raise funds for the Smokeless Stove Project which aims to build 140 smokeless stoves and reduce carbon emissions.
Mt Toubkal Climb – 26 September 2010 from £779 per person including flights
- Raise money for local educational and healthcare projects
A perfect ‘first time trek’, Mount Toubkal stands at 4,167m above sea level and commands superb views of the High Atlas Mountains. The rewarding trek passes through remote villages and terraced fields offering an insight into the life of the hardy Berber people. This trip offers the opportunity to raise money to support the sustainable future of this remote valley community. Although the intentions started with helping the Tijhza School, the Exodus project has now evolved to help the village and the wider community. The project offers support to the Berber children and villagers of Tijhza Village by focusing on essentials that many take for granted, such as health care, education and a sustainable income.
Everest Base Camp – 28 November 2010, £1,549 per person including flights
Help install an eco-cooker and raise funds for the Himalaya Community Support Project
This lodge-based trek follows in the footsteps of the climbing greats. Trekking through Sherpa country past cultivated fields and small villages, the trip takes in the monastery at Thyangboche which is framed by the Ama Dablam and other huge, snowcapped peaks. With time for acclimatisation en route, the goal is Everest Base Camp on the Khumbu Glacier and the opportunity to climb Kala Pattar (5,545m) for a breathtaking view of the highest mountain on earth.
The trip will support the Himalaya Community Support Project, Nepal which includes an orphanage, healthcare projects as well as a tree nursery. The project has also assisted villagers in Ladakh in rebuilding their homes after recent freak flash floods.
Trends from the report also include a rise in interest for more challenging treks in Euro and non-Euro destinations and year on year growth in destinations like Morocco (showing growth of up 80%) and Egypt and the Middle East (UK visitor numbers are set to double in the next 3 years). ‘Once in a lifetime’ destinations like Kilimanjaro, the Inca Trail and Angkor Wat were also very popular and Polar Regions demonstrate a 300% growth. Now the largest operator of small-ship polar expeditions, Exodus’ new 2010/2011 Polar Expeditions brochure is full of trips to Antarctica, Spitzbergen and the Arctic Circle you are guaranteed never to forget. Travel the Northwest Passage for 20 days, one of the most legendary routes in Arctic lore, from £15,340 including flights (18 days ship-only).
For more details or information about the trips and the projects please visit www.exodus.co.uk/fundraising. These include:
- Himalayan Community Project
- Kenya Masai Community Project
- PAN Parks Project
- India Bandhavgarh Project
- Morocco Tijhza Vilalge Project
- Peru Rainbow Project
- Tanzania Smokeless Stove
- Sri Lanka Project
To book, call Exodus on 0845 863 9601 or visit www.exodus.co.uk.
For more information or to discuss a trip, please contact Natalie Amos or Lois Kettlewell at Four Communications on 0870 626 3141. Email: firstname.lastname@example.org
Notes to editors
TUI Travel’s network of independently operated adventure travel companies include Exodus, The Adventure Company, Imaginative Traveller, Peregrine Adventures, Geckos, Quark Expeditions and Headwater in the UK.
With more than 35 years of experience, leading adventure tour operator Exodus now has a huge range of adventure and active holidays to seven continents with places as diverse as Kilimanjaro, Machu Picchu, the Ice Hotel and Antarctica.
Whether it is singles, couples, groups or families, Exodus offers an incredible choice of different trips for all ages.
Operating in 90 countries with over 450 tours, Exodus insists on low impact tourism and increasingly looks to bring benefit to local communities.
Activities on offer include walking, trekking, cycling, mountain biking, rafting, kayaking, caving, cross country skiing, snowshoeing and dogsledding as well as many many more…
Tags: Adventure Travel Report, Africa, Ama Dablam, Angkor Wat, Antarctica, Arctic Circle, Comic Relief, Cycling, Egypt, Everest, Exodus, families, fundraising, High Atlas, Himalaya Community Support Project, Inca Trail, Kala Pattar, Khumbu Glacier, Kilimanjaro, Ladakh, Machu Picchu, Middle East, Morocco, Mountains, Mt Toubkal, Nepal, Northwest Passage, Peru, Polar, Rainbow Centre, Responsible tourism, Rongai route, Sacred Valley Rainbow Centre, Smokeless Stove Project, Spitzbergen, Tijhza, Travel, trekking, TUI, Uhuru peak, Urubamba River, Walking